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Yarra Trams names community partners

Yarra Trams has announced its 2022 Yarra Trams Community Partnerships Program (YTCPP), with six community organisations selected to promote their work on one of Melbourne’s iconic trams. 

Under the program, which has run since 2018, Yarra Trams has provided in-kind advertising to community organisations to help promote the good work they do in the community. 

The theme for the 2022 program is ‘Building a Resilient and Sustainable Melbourne’, with participants supporting Victoria’s natural environment, and working to improve employment security for disadvantaged and at-risk communities. 

A panel of business, government, and community leaders selected the community partners based on the strength of the proposed campaigns and the positive impact they make within the community across the city. 

The six community organisations whose messages will be seen on the world’s largest tram network are: 

  • Ability Works Australia, which supports people experiencing barriers to employment including disability and disadvantaged backgrounds, will promote messaging that ‘there is a job for everyone’. 
  • Bush Heritage Australia, an independent not-for-profit that protects Australia’s natural landscapes and protected species, will ask Melburnians to bring more of the bush into their backyards. 
  • Enable Australia, a not-for-profit social enterprise that supports socially and economically disadvantaged communities, will promote their ‘Renew Tech for Good’ program that recycles household tech for distribution among disadvantaged communities. 
  • Fitted for Work, a social enterprise that helps women experiencing disadvantage find and keep work, will highlight the difficult journey to employment many women face. 
  • Good Cycles, a social enterprise that provides employment for at-risk youths, will encourage Victorians to use more sustainable transport solutions such as trams and bicycles. 
  • YMCA ReBuild, a social enterprise arm of YMCA Victoria that trains young people within the corrections system for a career in commercial maintenance, will highlight a podcast produced by young people who have gone through the corrections system. 

The first tram to enter the network will be from YMCA ReBuild in late December, with each ‘wrapped’ tram operating on the network for about four months during 2022. 

Victorian Minister for Public Transport Ben Carroll said the program provided valuable exposure to the important work being done in the community. 

“Our public transport network reaches thousands of people every day and we are proud to continue partnering with local organisations to promote the efforts of the community to improve sustainability and help disadvantaged people find meaningful employment,” he said. 

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