Transport for Victoria has established more far-reaching guidelines for the content appearing on City Loop screens, following a series of complaints.
The Victorian government ordered a review of the previous guidelines, which found that these were not being applied to all forms of paid content.
The review also found that a stringent review process and compliance regime to monitor content was not in place for all the content that is shown.
The current advertising guidelines will now be extended to apply to cover all paid content on City Loop screens.
The guidelines now require that all content will not
- depict any subject matter that is offensive
- condone or provoke anti-social behaviour
- promote or relate to alcohol or gambling
- use sexualised images or gender objectification
- portray images or events that may cause distress to children
- be used to promote a political party, parties or a political cause
- use offensive language
- demean any person or group on the basis of ethnicity, nationality, race, gender, age, sexual preference, religion or mental or physical disability
Metro Trains Melbourne will also work with content providers to ensure all content shown on City Loop screens complies with these changes, and ensure that there is a clear complaints process in place.
Metro Trains Melbourne has also been asked to look at initiatives, such as closed captions, to ensure content is as accessible to all passengers.