survey

Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery 

From 28 May to 5 June 2020, Prime Creative Media conducted a survey of more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.

The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a downturn in business, with almost 10 per cent noting an increase in business. Almost half of all businesses said that they were still looking to invest, a strong sign about the future of Australian industrial sectors. Respondents were also generally supportive of the federal government’s response, with three quarters saying it was either strong or acceptable.

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Showcasing hero clients to promote your business

Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.

In the midst of the coronavirus (COVID-19) crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.

Case studies are the ideal way to explain how your products or services work and the positive impact they can have on a business, by having your clients do the talking for you. It’s that all important social proof, showing prospects that working with you could improve their business too. It’s a win-win because it also gives your clients exposure.

In our experience, working with thousands of companies in Australia, case studies should form a key component of any B2B marketing strategy.

Download the complimentary guide below on the four steps to creating a successful case study.