Many B2B companies are now developing their marketing strategy and considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
Prime Creative Media offers this latest resource for B2B marketing professionals, looking at the future of advertising.
B2B media reaps benefits for both clients and publishers. It provides great content and industry insights to the publisher, and real growth opportunities for the advertiser.
As Australia’s largest B2B publisher we have been looking at how we can best support our many industries through the changing COVID-19 situation.
We are committed to keeping our industries connected and supporting our clients and readers through this challenging time.
We recognise that meeting in person will be limited in the months ahead. Major conferences and events have been postponed for the next six months, including some of our own. Many companies are discouraging face-to-face meetings, and organising for team members to work from home.
With the potential for companies and individuals to become isolated we recognise communication within the industry has never been more important. Fortunately, through our media brands we are in a position to facilitate the necessary lines of communication that must be kept open between staff, suppliers, and clients.
We are in a strong position to support our industries through our media platforms: magazines, e-newsletters and websites. To that end, using print and digital platforms to communicate with the market has never been more important.
Prime Creative Media is committed to continuing our frequent communications. Our regular newsletters, web sites, and printed magazines will continue to be produced on schedule, with our entire team prepared to work remotely as needed. With so many other businesses moving to remote workplaces, we are now offering complimentary home address delivery of our publications to ensure continuity of service to our existing subscribers. Additionally we will offer three-month complimentary subscriptions to anyone else in the industry who would like a subscription to stay informed.
The economic challenges we face with COVID-19 are significant, but temporary. At Prime Creative Media we are taking a long-term view to our business, marketing, and investments, and it has been encouraging to hear this week from many clients who share our mindset.
We look forward to supporting our industries through our communication platforms in the coming months, so that our economy can push through this challenging time.
Please don’t hesitate to contact me directly to discuss your situation and how we can help.
Prime Creative Media