Events, Inclusion and Diversity, light rail, Workforce

Sydney light rail glams up for WorldPride

WorldPride

Transdev Sydney Light Rail, ALTRAC Light Rail, Transport for NSW and Transdev Sydney Ferries have teamed up to celebrate Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023.

Along with TorchMedia, they will be encouraging Sydney to “Ride with Pride” delivering an immersive, engaging campaign that both elevates and honours the diverse LGBTQIA+ communities. 

Getting the show on the road, festival goers and commuters alike will find themselves immersed in a 70 metre ‘Rainbow Road’ spanning the Circular Quay light rail stop, adorned with the Pride Flag. With the support of Transdev Sydney Light Rail and Transport for NSW, TorchMedia is expanding its large-scale activations this year, seeing the Central Chalmers Street light rail stop also get involved in the festivities with its own 30 metre Rainbow Road. 

For the fifth year running, the Sydney Light Rail will rally excitement throughout the heart of Sydney, featuring vehicle wraps and interior domination championing the 2023 Sydney WorldPride ‘Gather, Dream, Amplify’ message.         

Transdev Sydney managing director, Arsene Durand-Raucher, said it was an honour to celebrate with LGBTIQA+ communities during WorldPride, transporting customers safely, and with pride on the light rail through Sydney.

“The rainbow platforms and proudly wrapped trams are a way for Transdev to show its commitment to a more diverse and inclusive community,” he said.

ALTRAC Light Rail chief executive officer Duncan Edghill said the LGBTIQA+ communities played such a tremendous role in making Sydney a vibrant, inclusive, attractive place in which to live.

“ALTRAC Light Rail is very proud to be a part of this great campaign,” he said.                  

The campaign will be live until March 5. The 45th Sydney Gay and Lesbian Mardi Gras Parade will be held on Saturday, February 25.