Logistics provider LINX Cargo Care Group has joined the AFL Women’s team.
LINX, which operates the Enfield Intermodal Terminal in addition to its rail services, will be part of the women’s AFL league in 2020 and is part of the league’s connection to its partners, said AFL general manager of commercial, Kylie Rogers.
“Demand from partners stems beyond a desire to be associated with football. We have developed long-term, value-based relationships with brands whose purpose and mission are aligned to ours.”
Part of this mission is growing the participation of women in fields that were once dominated by men. As the league has become more professional participation by women and girls at all levels has increased, the AFL stated.
According to Anthony Jones, CEO of LINX, the logistics sector shares a similar story.
“The supply chain and logistics industry have until recently been largely a male-dominated sector, much like Australian football, until the AFLW paved the way for a more diverse, inclusive sporting landscape,” he said.
In a 2018 survey conducted by the Australasian Railway Association (ARA), 21 per cent of the Australasian rail workforce are female, a four percentage point increase on 2014 figure. However, of the full-time workforce, only 18 per cent are women, while 56 per cent of the part-time workforce and 24 per cent of the casual workforce are women.
Other findings from the survey include that women occupy 19 per cent of managerial positions in the Australasian rail industry. Furthermore, in clerical and administrative positions, women make up 60 per cent of the workforce, while in technicians and trade positions, women make up only 5 per cent, the lowest proportion of any role.
Jones said that the company will be seeking to grow the place of women in logistics, as the AFLW has in sports.
“LINX Cargo Care Group is committed to bringing that same inclusive and disruptive ethos to the supply chain and logistics sector, which makes our partnership a natural fit.”