Computing around artificial intelligence and autonomous vehicles for the rail industry

There have been significant advances in the realm of artificial intelligence (AI) and autonomous vehicles in industry, with segments such as the mining sector pioneering the implementation of this technology – including autonomous trains – in Australia. Driving these developments is the computing systems that enable autonomous platforms and AI to operate effectively and securely. This white paper discusses the technology in context of its global growth and Australian adoption. It provides insights into the features that enable the success of in-vehicle computing systems in harsh environments, along with examples of why and how these systems are best suited to industrial rail applications.

Read more:

Sentinel Safety

Sentinel Safety brings the latest AI technology to protect pedestrians in the rail industry

The risk of injury and near misses for workers around mobile plant and machinery is always a concern during the construction and maintenance of railways where separation of people and plant is not possible. To date, most hazard prevention technologies involve a tag-based system or administrative controls which are not always the most comprehensive solution to the dynamic rail maintenance and construction environment.

Developed over three years by an in-house team of Brisbane-based engineers, PRM Engineering Services have produced the Sentinel Vision A.I. pedestrian detection system, for the specific safety requirements of the rail industry. The system uses the latest in artificial intelligence and pedestrian recognition to detect when a pedestrian is in a machine’s blind spots or enters hazardous zones near mobile machinery, warning both the operator and the pedestrian.

Working in real-time, the Sentinel Vision A.I. system incorporates multiple cameras, that are mounted to mobile machines such as wheel loaders, excavators, and on-track vehicles with as many or as few cameras installed as needed to cover blind spots and assist the operator in identifying people around the machine. Sentinel Vision A.I. is the first pedestrian detection system to alert both the operator and pedestrian. This innovation has been found to cause long-term behavioural change in pedestrians working around mobile plant and machinery. Sentinel Vision A.I. uses a unique voice alarm system to ‘talk’ to the pedestrian, cutting through the beeps and buzzes that that workers hear on sites every day.

The system has been trialled by several top tier rail authorities with positive results and many have reported that when people are alerted by the voice alarm, behavioural change and greater awareness of risky behaviour around mobile plant is achieved. Ideally, over time, Sentinel Vision A.I. will be activated less as people have learnt not to walk in front or behind active vehicles, reducing the risk of accidents and injuries.

The system takes images from the detection cameras and then processes the information through an A.I. neural network to determine if there is anything that looks like a person, or part of a person, and if there is, it triggers internal and external alarms. Detection zones are customisable and determined with an easy to use drag and drop interface, and an additional option of pre-warning zones.  The system has been trialled and used in a range of different operating environments and environmental conditions with positive feedback.

Sentinel Vision A.I. is one of a number of innovative products developed by PRM Engineering Services. Part of the PRM Group of companies, which has been providing safety systems and equipment to the rail industry for over 20 years, PRM Engineering Services designs bespoke safety and control systems that meet the unique needs of operators. Through our partnerships and experience gained in the rail and heavy machinery industries, PRM Engineering Services’ range of Sentinel Safety systems were developed to meet the changing safety and risk management requirements of rail authorities.

The Sentinel Safety range also includes several Height and Slew limiters used throughout the rail and construction industries to allow safe operation around powerlines and within confined spaces. The Sentinel Height and Slew limiters have been used by rail authorities Australia wide for a several years and can be retrofitted to any machine with articulated booms.

Based on this experience PRM has also recently released additional optional features including HV detection and RFID for attachment recognition. By combining the functionality of our widely used Sentinel Height and Slew limiters with a patented Sentinel HV Aerial Module, the system can ensure safe operation around powerlines from the moment the machine is turned on. The system prevents the machine moving within the exclusion zone around powerlines and motion-cut valving prevents the machine from moving closer while allowing the operator to direct the machine away from the electricity source.

The Sentinel Height and Slew limiters are perfect for the safe operation of excavators, loaders, skid steers and backhoes when working under overhead powerlines, in and around bridges and inside tunnels and can be installed on new and old machines alike. The Sentinel Height and Slew limiters also have are range of rail specific systems to the meet the machine safety requirements of multiple rail authorities and councils.

PRM Engineering Services are passionate about safety and have a long-standing heritage of safety system design and installation since 2002. With experience in the rail and earthmoving industries, PRM Engineering Services have become integrators and developers of a number of unique safety and control systems that meet customer requirements. These projects have ranged in scope from customisations of height or slew systems through to full redesign of control systems for on-track rail vehicles. Along with our team of talented engineers, the PRM Group of companies can also assist with the installation or modification of electrical, hydraulic, and control systems for heavy machinery, enabling PRM Engineering Services to offer end-to end innovative and customised solutions to our wide range of customers.

Find out more at: https://www.sentinelsafety.com.au/.

Showcasing hero clients to promote your business

Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.

In the midst of the coronavirus (COVID-19) crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.

Case studies are the ideal way to explain how your products or services work and the positive impact they can have on a business, by having your clients do the talking for you. It’s that all important social proof, showing prospects that working with you could improve their business too. It’s a win-win because it also gives your clients exposure.

In our experience, working with thousands of companies in Australia, case studies should form a key component of any B2B marketing strategy.

Download the complimentary guide below on the four steps to creating a successful case study.

How to get the most out of digital marketing during COVID-19

Zelda Tupicoff, COO, Prime Creative Media, outlines the two key drivers marketers should focus on in aligning their digital strategy in the face of the coronavirus (COVID-19) crisis.

It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Not many people buying industrial equipment, commercial vehicles, or medical devices will do a quick Google search and click ‘add to cart’ when spending tens of thousands of dollars on these high-value items.

The journey starts months, and even years, before the purchase. Your future clients have read about you in trade media, built up brand recognition overtime, informed themselves about what’s in the market. None of this has changed in the COVID-19 crisis, so it’s important not to abandon the long-term marketing strategy that takes into account the full buyer journey.

What has changed is the direct lead generation done in person at meetings and trade events. Sales teams find themselves at a loss without being able to get out there and find leads. It’s this part of the sales process where you should now be directing your digital marketing efforts. Forget about traditional trackers like click rates, overall traffic, and impressions. These do little to help your sales team right now. Instead, direct your efforts into generating quality leads.

In working with hundreds of B2B companies, our clients have found the most success in generating leads when they focus on these two drivers.

Driver number one – quality traffic
Many companies marketing high value products and services make the mistake of investing too heavily in Google Ads and search engine optimisation (SEO), assuming that the more traffic there is to a website, the more sales they will make. The challenge is, there is no guarantee that the traffic will be of quality and will lead to sales. Even the most carefully thought out search words don’t assess whether a person is a real decision maker, if they are in a relevant industry, and if they are ready to purchase. It’s also an expensive exercise, with the most popular search terms attracting the highest price, and that price only ever goes up as those terms get more traffic.

You can achieve better results by purchasing some traffic in partnership with a reputable industry resource of engaged readers. This can look like: promoting your websites and whitepapers as digital display ads, direct solus EDM mailouts, sponsored content, and links on articles which can provide ongoing SEO. You should pick a publication that has the same readership as your ideal client. The quality of leads for your sales team is more important than the volume when you want to convert those leads to sales.

You can achieve even better results by combining a qualified audience with an investment in quality content that drives organic traffic. By providing decision makers with high quality, targeted resources, you have a much better chance of attracting the right people to your site. If you’re selling conveyor belts, work with a quality content marketing writer offering tips on how to choose the right conveyor belt. The only people that will read the content are those who are looking to purchase. Even if the article only attracts a fraction of the traffic that it would from purchasing the words “conveyor belt” on Google, it’ll lead to many more qualified leads. Importantly, at a time when we’re all looking closely at cutting costs, it’s a one-off investment that will keep delivering.

Driver number two: quality data collection/lead generation
Once you get people to your site, it’s imperative that you collect the data of who is visiting. Don’t rely on contact us forms, or simply having your phone number and email displayed everywhere, unless your strategy is for your sales team to wait for incoming calls and emails. If your sales team is to make outgoing calls and emails, you need to give them a list of qualified leads.

To do this, you need to use a customer relationship management (CRM) tool that can integrate with an online form to capture the data of people visiting your website, including their emails and phone numbers. Because people are reluctant to give them up, you need to give them a reason, with a piece of gated content. It could be a special offer, an informational video, a guide to purchasing, or a technical whitepaper. Ensure that what you offer is of value by working with a specialist trade journalist or content marketing expert. You’ll immediately lose trust if you don’t come through with a quality piece. Also, by offering quality content, when your sales team goes to make outgoing calls, the prospective lead will already have had a good experience with your company.

Download this complimentary guide on the traffic and lead generating tools Prime Creative Media have to offer.

Measuring lateral position of rail bogie relative to the tracks

It is crucial to ensure that the health of the tracks are regularly monitored as the train can potentially derail if the tracks are damaged.

The laser profile scanners are ideal to scan the wear and tear on the rail tracks and have been previously used for this type of measurement applications.