webinar

Webinar: How digital twins support track visibility with linear analytics

On Thursday, June 18, Rail Express hosted a webinar with Bentley Systems on the value digital twins can bring to the rail industry, in particular, the application of digital twins to manage intelligent asset maintenance.

In the following webinar, Andrew Smith, the Solutions Executive responsible for Bentley’s Rail and Transit solution, outlined how rail organisations can harness the explosion of data to provide actionable insights across their rail networks. Smith, using real-world examples, explained that beyond a computer aided design (CAD) or building information modelling (BIM) tool, digital twins are an information rich, real-time representation of a rail asset which can enable rail owners and operators to reach new levels of organisational maturity through the optimisation and predictive forecasting of maintenance and upkeep work.

At their most effective, digital twins can take the potential of big data and apply these benefits using artificial intelligence (AI) or machine learning (ML) to maximise the value of rail assets.

“A digital twin provides capabilities to manage, maintain, analyse, and report against your transportation network,” said Smith.

To download and watch the webinar please fill out the form below:

Goldschmidt

Going for gold

More than a century since the beginning of the Thermit welding process, the family-owned German business has now combined its companies under the Goldschmidt brand.

As a fully owned subsidiary of the Goldschmidt companies, Thermit Australia shares in the 120 year history of the business and is well supported by the innovative and collaborative spirit of over 20 Goldschmidt companies around the world.

Thermit Australia is the Goldschmidt Company responsible for supporting the Oceania and South East Asia regions. Operating from sites just outside of Sydney in NSW and Brisbane in QLD, Thermit Australia is well situated to partner with the local railway industry, providing aluminothermic welding and glued insulated joint supply across the region.

SMART RAIL SOLUTIONS
Goldschmidt is a global market leader for rail joining, modern construction of railway track, and track infrastructure inspection and maintenance. In March this year, Hans-Jürgen Mundinger, CEO of Goldschmidt presented the new brand.

Mundinger said Goldschmidt is in a strong position in the global growth market for future mobility and a leader for digital high-tech products and services for the railways. Through the global network of the Goldschmidt companies, Thermit Australia has formed important partnerships and enabled the Australian business to reliably supply a broader range of quality products to railways and contractors in the region.

“We have grown dynamically over the last 10 years and have taken over numerous companies which kept their brands in a transition stage. Now it is time to grow even closer together under one brand,” Mundinger said.

Given the increase in investment in passenger and freight rail transport, there is a healthy demand worldwide for products and services required for the intelligent modernisation of railway infrastructure. Asia has the highest number of large-scale rail projects as China and Japan continue to invest significantly.

“Rail transport has a key role to play in the realisation of environmental targets. Modern railway systems have to run smoothly and require tailor-made predictive maintenance and service. For this purpose, Goldschmidt offers a one-stop shop in all the international growth markets for high quality products and services under one brand,” Mundinger said.

ENGINEERING EXCELLENCE
The spirit of Professor Goldschmidt, the inventor of the Thermit welding process, is still imbued in the company today through the drive to do everything better, to improve existing processes, and develop new ones. Goldschmidt is systematically integrating its products in a digital network. The DARI® (Data Acquisition for Rail Infrastructure) database system developed in-house stores measurement and inspection process data via its cloud system. DARI® integrates the data recorded by the app in the cloud. Customers who use the Goldschmidt digital app have mobile access to all of the digital applications of the company. “The Goldschmidt brand stands for high quality innovative products on six different continents worldwide. This allows our customers to concentrate on the smooth, comfortable and reliable transportation of people and freight,” Mundinger said. Complex infrastructure projects require an intelligent control system which meets the highest requirements. Tools and machines that are integrated into a digital network enable the global coordination of maintenance actions and the collection and analysis of process data is essential in order to guarantee the mobility of the future.

How to optimise your path of construction through advanced work packaging

The best practice of Advanced Work Packaging (AWP) is rapidly gaining momentum in the capital projects industry. This article explains the benefits of an AWP framework and how, when combined with the right digital solutions, it can help establish a constraint-free Path of Construction.

Emerging technologies are enabling organisations in the capital projects industry to achieve their best Path of Construction through an Advanced Work Packaging (AWP) methodology. AWP aligns owners, contractors and engineers and has them working collaboratively to start a plan backwards from a set end goal. Simply stated, AWP gets the right stuff to the right people at the right time. Those who have adopted an AWP philosophy have seen its value through reduced costs, increased productivity and improved predictability. The challenge that remains is deciding which digital tools can best support this breakthrough work methodology.

To read more, fill out the form below:

Digital twins support big data-driven decisions for track maintenance

Technological advancements and the internet of things (IoT) have had a significant impact on the way rail and transit organisations handle their current day to day operations. Today, railroads rely on autonomous inspection vehicles to provide near real-time monitoring of the track condition.

A significant opportunity of digital twins is leveraging continuous survey data for analysis of the performance digital twin. This digital DNA provides the ability to understand the asset’s condition over time; it’s past, current, and future condition, adding a fourth dimension (4D) of time, against the physical assets in the field.

The need for linear analytics in rail and transit
There also needs to be an understanding that an asset management system isn’t a single solution. Rail and transit requirements with linear assets are a great example as to why there is a need for different tools for different groups in an organisation. Download the whitepaper and read more below.

Webinar: Change the way you perform bridge modelling, analysis and design

Major road and rail projects continue to dominate infrastructure investments across Australia and New Zealand as the population continues to grow. A critical part of such projects is the design and construction of bridges.

Bentley Systems has engaged directly with bridge engineers, designers, and modelers across Australia and New Zealand and listened as they described in detail their biggest challenge facing them today – a dedicated bridge solution with an ability to efficiently and effectively integrate and interoperate within a digital engineering workflow.

Others have developed and deployed solutions attached to convoluted workflows built around non-bridge specific technology. Many of these approaches still struggle to meet the needs and address the productivity challenges of bridge professionals, especially when it comes to adapting to frequent project changes.

At this webinar you will learn:

• How to rapidly create bridge projects by integrating multiple disciplines data within a single bridge solution, Bentley’s OpenBridge;

• How to improve project deliverables and achieve a continuous flow of information from survey through construction;

• How to automate plans production from the 3D physical model, and avoid repetitive work to accommodate project changes.

To download and watch the webinar please fill out the form below:

If you’d like more information about OpenBridge, please contact Mike Mahdavi: Mike.Mahdavi@bentley.com

The dangers of going dark: Why a strong marketing presence now is key to increasing market share post-COVID-19

Prime Creative Media continues its Engine Room series, offering complimentary resources to companies to help navigate the COVID-19 crisis.

John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.

Sentinel Safety

Sentinel Safety brings the latest AI technology to protect pedestrians in the rail industry

The risk of injury and near misses for workers around mobile plant and machinery is always a concern during the construction and maintenance of railways where separation of people and plant is not possible. To date, most hazard prevention technologies involve a tag-based system or administrative controls which are not always the most comprehensive solution to the dynamic rail maintenance and construction environment.

Developed over three years by an in-house team of Brisbane-based engineers, PRM Engineering Services have produced the Sentinel Vision A.I. pedestrian detection system, for the specific safety requirements of the rail industry. The system uses the latest in artificial intelligence and pedestrian recognition to detect when a pedestrian is in a machine’s blind spots or enters hazardous zones near mobile machinery, warning both the operator and the pedestrian.

Working in real-time, the Sentinel Vision A.I. system incorporates multiple cameras, that are mounted to mobile machines such as wheel loaders, excavators, and on-track vehicles with as many or as few cameras installed as needed to cover blind spots and assist the operator in identifying people around the machine. Sentinel Vision A.I. is the first pedestrian detection system to alert both the operator and pedestrian. This innovation has been found to cause long-term behavioural change in pedestrians working around mobile plant and machinery. Sentinel Vision A.I. uses a unique voice alarm system to ‘talk’ to the pedestrian, cutting through the beeps and buzzes that that workers hear on sites every day.

The system has been trialled by several top tier rail authorities with positive results and many have reported that when people are alerted by the voice alarm, behavioural change and greater awareness of risky behaviour around mobile plant is achieved. Ideally, over time, Sentinel Vision A.I. will be activated less as people have learnt not to walk in front or behind active vehicles, reducing the risk of accidents and injuries.

The system takes images from the detection cameras and then processes the information through an A.I. neural network to determine if there is anything that looks like a person, or part of a person, and if there is, it triggers internal and external alarms. Detection zones are customisable and determined with an easy to use drag and drop interface, and an additional option of pre-warning zones.  The system has been trialled and used in a range of different operating environments and environmental conditions with positive feedback.

Sentinel Vision A.I. is one of a number of innovative products developed by PRM Engineering Services. Part of the PRM Group of companies, which has been providing safety systems and equipment to the rail industry for over 20 years, PRM Engineering Services designs bespoke safety and control systems that meet the unique needs of operators. Through our partnerships and experience gained in the rail and heavy machinery industries, PRM Engineering Services’ range of Sentinel Safety systems were developed to meet the changing safety and risk management requirements of rail authorities.

The Sentinel Safety range also includes several Height and Slew limiters used throughout the rail and construction industries to allow safe operation around powerlines and within confined spaces. The Sentinel Height and Slew limiters have been used by rail authorities Australia wide for a several years and can be retrofitted to any machine with articulated booms.

Based on this experience PRM has also recently released additional optional features including HV detection and RFID for attachment recognition. By combining the functionality of our widely used Sentinel Height and Slew limiters with a patented Sentinel HV Aerial Module, the system can ensure safe operation around powerlines from the moment the machine is turned on. The system prevents the machine moving within the exclusion zone around powerlines and motion-cut valving prevents the machine from moving closer while allowing the operator to direct the machine away from the electricity source.

The Sentinel Height and Slew limiters are perfect for the safe operation of excavators, loaders, skid steers and backhoes when working under overhead powerlines, in and around bridges and inside tunnels and can be installed on new and old machines alike. The Sentinel Height and Slew limiters also have are range of rail specific systems to the meet the machine safety requirements of multiple rail authorities and councils.

PRM Engineering Services are passionate about safety and have a long-standing heritage of safety system design and installation since 2002. With experience in the rail and earthmoving industries, PRM Engineering Services have become integrators and developers of a number of unique safety and control systems that meet customer requirements. These projects have ranged in scope from customisations of height or slew systems through to full redesign of control systems for on-track rail vehicles. Along with our team of talented engineers, the PRM Group of companies can also assist with the installation or modification of electrical, hydraulic, and control systems for heavy machinery, enabling PRM Engineering Services to offer end-to end innovative and customised solutions to our wide range of customers.

Find out more at: https://www.sentinelsafety.com.au/.

Showcasing hero clients to promote your business

Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.

In the midst of the coronavirus (COVID-19) crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.

Case studies are the ideal way to explain how your products or services work and the positive impact they can have on a business, by having your clients do the talking for you. It’s that all important social proof, showing prospects that working with you could improve their business too. It’s a win-win because it also gives your clients exposure.

In our experience, working with thousands of companies in Australia, case studies should form a key component of any B2B marketing strategy.

Download the complimentary guide below on the four steps to creating a successful case study.

How to get the most out of digital marketing during COVID-19

Zelda Tupicoff, COO, Prime Creative Media, outlines the two key drivers marketers should focus on in aligning their digital strategy in the face of the coronavirus (COVID-19) crisis.

It’s not uncommon for B2B companies to rely heavily on in-person meetings and trade events in their sales process. Not many people buying industrial equipment, commercial vehicles, or medical devices will do a quick Google search and click ‘add to cart’ when spending tens of thousands of dollars on these high-value items.

The journey starts months, and even years, before the purchase. Your future clients have read about you in trade media, built up brand recognition overtime, informed themselves about what’s in the market. None of this has changed in the COVID-19 crisis, so it’s important not to abandon the long-term marketing strategy that takes into account the full buyer journey.

What has changed is the direct lead generation done in person at meetings and trade events. Sales teams find themselves at a loss without being able to get out there and find leads. It’s this part of the sales process where you should now be directing your digital marketing efforts. Forget about traditional trackers like click rates, overall traffic, and impressions. These do little to help your sales team right now. Instead, direct your efforts into generating quality leads.

In working with hundreds of B2B companies, our clients have found the most success in generating leads when they focus on these two drivers.

Driver number one – quality traffic
Many companies marketing high value products and services make the mistake of investing too heavily in Google Ads and search engine optimisation (SEO), assuming that the more traffic there is to a website, the more sales they will make. The challenge is, there is no guarantee that the traffic will be of quality and will lead to sales. Even the most carefully thought out search words don’t assess whether a person is a real decision maker, if they are in a relevant industry, and if they are ready to purchase. It’s also an expensive exercise, with the most popular search terms attracting the highest price, and that price only ever goes up as those terms get more traffic.

You can achieve better results by purchasing some traffic in partnership with a reputable industry resource of engaged readers. This can look like: promoting your websites and whitepapers as digital display ads, direct solus EDM mailouts, sponsored content, and links on articles which can provide ongoing SEO. You should pick a publication that has the same readership as your ideal client. The quality of leads for your sales team is more important than the volume when you want to convert those leads to sales.

You can achieve even better results by combining a qualified audience with an investment in quality content that drives organic traffic. By providing decision makers with high quality, targeted resources, you have a much better chance of attracting the right people to your site. If you’re selling conveyor belts, work with a quality content marketing writer offering tips on how to choose the right conveyor belt. The only people that will read the content are those who are looking to purchase. Even if the article only attracts a fraction of the traffic that it would from purchasing the words “conveyor belt” on Google, it’ll lead to many more qualified leads. Importantly, at a time when we’re all looking closely at cutting costs, it’s a one-off investment that will keep delivering.

Driver number two: quality data collection/lead generation
Once you get people to your site, it’s imperative that you collect the data of who is visiting. Don’t rely on contact us forms, or simply having your phone number and email displayed everywhere, unless your strategy is for your sales team to wait for incoming calls and emails. If your sales team is to make outgoing calls and emails, you need to give them a list of qualified leads.

To do this, you need to use a customer relationship management (CRM) tool that can integrate with an online form to capture the data of people visiting your website, including their emails and phone numbers. Because people are reluctant to give them up, you need to give them a reason, with a piece of gated content. It could be a special offer, an informational video, a guide to purchasing, or a technical whitepaper. Ensure that what you offer is of value by working with a specialist trade journalist or content marketing expert. You’ll immediately lose trust if you don’t come through with a quality piece. Also, by offering quality content, when your sales team goes to make outgoing calls, the prospective lead will already have had a good experience with your company.

Download this complimentary guide on the traffic and lead generating tools Prime Creative Media have to offer.