Passenger Rail, Rolling stock & Rail Vehicle Design, Signalling & Communications

Bombardier launches new branding at InnoTrans

Rail technology and rollingstock manufacturer Bombardier Transportion has used the first day of InnoTrans 2018 in Berlin to launch its new corporate identity and product design.

The company on September 17 launched its new branding and slogan, “Together we move”.

Bombardier Transportation president Laurent Troger said the company was now halfway through its five-year transportation program, making the new branding a “strategic next step in positioning our company for the future”.

“As a trusted long-term partner to over 200 cities worldwide, our performance makes a difference every day,” Troger said. “Our complete value chain of high performing mobility solutions are catalysts for helping cities across the world grow and their economies develop.”

Bombardier says it worked with Peugeot Design Lab on the changes, with the aim of leveraging Peugeot’s design expertise from the automotive industry to create a recognisable and clean concept which can be applied consistently across all of Bombardier’s vehicle platforms.

 


Graphic: Bombardier

 

Product engine rolling stock, product management & engineering president Pierre-Yves Cohen said the company wants passengers to recognise they are traveling on a Bombardier train, and to feel good about that.

“That’s why we undertook a strategic initiative to reposition Bombardier Transportation with a strong and unique product branding, which embodies what our company is about: quality, performance and style,” Cohen said.

Bombardier’s InnoTrans stand aims leverage the latest digital technologies to illustrate how its high-performance mobility solutions have helped cites across the globe develop.

A virtual reality exhibit takes visitors on an immersive 360° journey in cities across the world in Bombardier rollingstock. An interactive tool helps customers consider the advantages of a complete mobility solution including options for signalling, components, services, as well as operations and maintenance.